The Question for many new marketers is… Why Is My Email Going To SPAM? and How Do I Avoid my Email going to SPAM?
Hi Friend and Fellow Marketer
Today I wanted to share with you some tips on preventing your emails from going to spam heaven..
A spam score is a formula to evaluate whether an e-mail is a spam or not. A score (by default) of 5.0 is enough to mark your email as “spam.” The rules used in assigning spam scores change and update frequently.
If your email piece is flagged as spam, it won’t make it to your recipient. Even worse, it could be in violation of CAN-SPAM regs. To keep away from the spam filter and being sent to the spam folder, make sure your header and subject line are exact. Include a valid opt-out technique. Certain words are far more likely to set off a spam designation you need to know what they are so you can steer clear of them.
Here is the Microsoft description of what words can be classed as spam by the filters and put your email in spam:
Email Marketing – How To Avoid Being Put In The Spam Folder
Email Marketing – How to Avoid Spam Emails
Words to avoid in your From Email:
- eight characters are digits
- made up of ‘sales@’
- includes ‘success’
- contains ‘success@’
- contains ‘mail@’
- has ‘@public’
- contains ‘@savvy’
- consists of ‘profits@’
- includes ‘hello@’
Characters and Words to Avoid In Your Email Subject:
- Subject is made up of ‘!’ & ‘?’
- Subject matter consists of ‘!’ & ‘free’
- Subject matter is made up of ‘??’
Words To Avoid In the Body Of Your Email:
- ‘money back’
- ‘cards accepted’
- ‘extra income’
- ’000′ & ‘!!’
- ’?’
- ‘Dear friend’
- ‘for no cost?’
- ‘for totally free!’
- ‘Guarantee’
- ‘satisfaction’ or ‘absolute’
- ‘more info’ & ‘visit’
- ‘special promotion’
- ‘order today’
- ‘order now!’
- ‘money-back guarantee’
- ’100% satisfied’
- ‘mlm’
Don’t type in all capital this indicates shouting which is rude and avoid too many attachments. One of the dangers of spam is they can contain virulent attachments; uploading and hosting images and creating links instead of attachments will not only avoid spam rules, it will also help your emails to load faster.
Email Marketing: How To Format Your Emails To Avoid Being Spam
HTML emails are the most well-known format applied by Online Marketers. They generate a far more distinctive appear, have better features, are extra polished and have more powerful branding. However, not all email software programs can receive HTML and HTML emails are generally greater in size and can meet the software’s limit (25k max). Also forwarding HTML is not always possible and it can be blocked by corporate firewalls
If your recipient’s preferences are not known it is very best practise to deliver a Plain Text e mail along aspect your HTML duplicate. If their email software package does not receive HTML emails the Plain Text edition will enter the inbox as an alternative.
The battle between spam filters and spammers is brutal and never ending, and sometimes legit marketers get caught in the crossfire. Understand how it works and do your best to avoid your emails going to spam.
Please share and comment on your experiences with your email being classed as spam.
To your marketing success
Ellen
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4 Responses to “Email Marketing- How to Avoid Your Email Going To Spam”
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Great post Ellen keep the good work up cheers Dave
Great post Ellen. I’ve learnt a few things that I can implement in my emails. Thanks for the value!
Ruth´s last [type] ..Copy The Right Cat – The Ultimate MLM Success Formula
You have taught me much on spam and how to avoid my mails getting there. Informative post Ellen.
Kenworth Peters´s last [type] ..Network Marketing
Thanks, glad I could help…as you know marketing is about sharing and helping others.